Westpac Doodle House

The Brief

The Doodle House experience devised for Westpac went down in the financial world as one of the most unique promotions of its time.

To bring Westpac's Home Hunt campaign to life by highlighting Westpac's home loan offering and Saturday branch opening while creating an accessible, inspiring experience to generate an increase in home loan sales.

The Approach

Retained by public relations and communications agency Res Publica, Fourth Wall Events suggested a literal interpretation of the key messages and brief by building exactly what the campaign was about...homes.

Fourth Wall Events started by building a four-sided 'Doodle House' in King George Square in Brisbane. This was a flagship event that raised awareness of the campaign and gained a lot of interest from both the public and the media.

Over the following three weeks, selected branches across the country were transformed into Doodle homes each with individually designed doodle front canvasses complete with picket fences, lawn, pots and a letterbox.

All items were custom made by Fourth Wall Events in Sydney and shipped around the country. The whole campaign was turned around in less than six weeks, a major achievement as permissions were needed from ten different councils.

The Results

It was Westpac's aim to achieve 100 new home loan applications through the campaign. It generated 1000 new leads which equates to over $300 million in new revenue. The promotion also attracted substantial media coverage in consumer and industry publications.