Trinny and Susannah Roadshow

The Brief

Westfield brought Trinny and Susannah, the UK's dynamic makeover duo, out from London to herald the fashion outlets within Westfield centres and Fourth Wall Events was to produce the reader events. The consumer experience was to showcase the brands available within Westfield and exceed the expectations of all entrants into the competition draw.

The Approach

To deliver on the brief, Fourth Wall Events used the cinemas in each location to create an intimate show that connected with the audiences on numerous levels.

Each show included an outline of current fashions as defined by Fifi, a leading stylist, in true fashion show style before the main act. Trinny and Susannah then took audiences through their dressing for their body shape system and inspiring all guests to embrace their own style. Following this 20 people were brought on stage to be examples of the changes their system delivers before Amy Pearson sung 'I believe I can fly'.

The Results

All shows were a sell-out success with footfall increasing within Westfield shopping centres, and most importantly great fashion tips for all guests. The Roadshow toured nationally with a new event each day in a new location and was delivered seamlessly.