Optus 3D Consumer Roadshow

The Brief

Fourth Wall Events was retained to produce a three city roadshow to excite the consumer teams about the plans for the next twelve months. The presentation and event needed to be different and unique to ensure a buzz was created and guests left feeling positive and refreshed about the direction ahead.

The Approach

In order to deliver on this brief Fourth Wall Events created a ground breaking multi-media presentation that used full 3D for the main five videos which guests watched with 3D glasses so they would be immersed within the content. This was then seamlessly merged with live camera images, normal video content and a speaker supported presentation; which was enhanced through the theatrical use of reveals, flying effects, automated lighting and sound cues.

The event included not only the amazing presentation that was very well received, but also a custom designed cocktail event space with entertainment and stunning canapés.

The Results

Fourth Wall Events broke new ground with the first touring 3D corporate event and this was delivered within budget and on time. The custom made 3D experience was developed by Fourth Wall Events and showed that Optus was clearly a progressive and cutting edge company.