Good Food Guide Awards

The Brief

Fourth Wall Events have produced the Good Food Guide Awards in Melbourne for the past 4 year and Sydney for the past 6 years.

The brief is to always reinvigorate the awards, increase ‘talkability’ and sponsor retention, further to this it is to create a celebration that makes the launch talked about as the ‘food industry’s Oscars’.

The Approach

Fourth Wall Events implemented a number of ground-breaking changes to both events. These included: change of format from a sit-down dinner to a theatre-style show in Melbourne and a stand up event in Sydney; design changes to reflect current trends of food and beverage design; and most importantly, tightly producing, scripting and directing every single aspect of the event to ensure the night was one that any restaurateur would be proud of.

Each year a new approach taken to ensure a fresh delivery of the events through changing venues, change in format, tight scripting and directing of all aspects.

The Results

By reducing the number of guests this event has become the must-have ticket. The guest list is a who’s who of the industry with increased sponsor involvement and value. While other awards compete in similar markets, this event remains at the top of the list even after 25 years.