Foxtel Contender

The Brief

Foxtel wanted to launch one of their signature shows, The Contender, which revolves around the premise of finding Australia’s best public boxer and needed an event specialist. Fourth Wall Events were delighted to be part of the event team and were asked to help produce the promotional launch event for Foxtel in the landmark space – The Domain, on the edge of the Sydney CBD.

The Approach

The high energy event was a one hour stunt which invited the general public from the city to participate in a boxing based boot camp style workout.

The set up included a large Foxtel inflatable dome marquee to provide registration, shelter and a stage with huge Contender branding as a base for the trainers to demonstrate the class. The trainers for the event were the from the show and also included a select number of the real Contender boxing contestants.

Everyone was provided with branded singlets, hats and promotional material to ensure that the event experience extended beyond the one hour stunt and also provided clear branding for any passersby.

The Results

The public loved the opportunity to work out in a fun and engaging way with some of Australia’s foremost athletes and it put Foxtel’s show clearly in the public’s mind while providing a brilliant media opportunity for radio, print and web.