Australian Export Awards

The Brief

For four years Fourth Wall Events have been retained by Austrade to deliver these National and high profile awards. For the past two years they have included the Prime Minister’s National Award, which is given to the top exporter of the year.

These awards are to be delivered on a scale that makes them stand out from any other awards seen through-out the year, and as they are also a culmination of the State Awards the event must be delivered in a manner that lives up to the national standard.

The Approach

The main concept focused around a seawater design that reflected the indigenous nature of the country, and this was continued by Fourth Wall Events using raw materials to deliver the event. As a backdrop to the stage, Fourth Wall Events designed runs of raw wooden sticks that were lit from the front to create an amazing glowing set. These were lined under two screens that worked separately to create a unique butterfly effect.

Throughout the main room Fourth Wall Events used flowers known as ‘pin wheels’ from South Australia to bring the red theme into the room. Each year there is a finale effect using pyrotechnics or flutter, Parliament House have never allowed this in The Great Hall due to the potential for damage to the mural. Fourth Wall Events worked with the venue and Parliamentary Services for over two months to get this approved, breaking new ground in that space.

The Results

The design and delivery of the event was seamless and changes due to last minute Ministerial requirements on the night were made without issue.

Images courtesy of Austrade.