Breakfast on the Bridge

The Brief

Events NSW and The Football Federation of Australia engaged Fourth Wall Events to help highlight the Australia 2022 World Cup Bid by creating colourful moments for the world’s media. These moments were part of Breakfast on the Bridge, on Sunday 10 October 2010.

The Approach

Working closely with Community Engagement and Events Division and Events NSW, who delivered Breakfast on the Bridge, the team designed a 4 metre diameter 2022 branded soccer ball as the central piece for the Premier of New South Wales, the Socceroos and the Matildas to push along the bridge. Surrounding the ball were twenty floating soccer balls and all white balls with more ‘Come Play 2022’ messages printed on them, controlled by young local soccer players from around New South Wales. The children were selected by the Football Federation of Australia from across New South Wales and had the experience of a lifetime.

At the South End of the bridge the team painted a scaled soccer pitch with additional branding of ‘Come Play 2022’ which was framed perfectly by the bridge’s pillars.

The Results

Watching the ball roll along the bridge with the children and their floating balls, the Premier and the Socceroos and Matildas following behind with the world’s media covering the whole moment was surreal and a magical moment.