Beyonce

The Brief

The Los Angeles division of Sony asked Fourth Wall Events to design and produce the worldwide interview for Beyonce’s tour, with the interview to be shown across the globe. The design had to reflect her personality and at the same time be suitable for the worldwide audience.

The Approach

The approach by Fourth Wall Events was to showcase Beyonce and build on her iconic appeal, effectively giving her an experience in which she would be comfortable and therefore shine. A polished acrylic infinity floor with custom made, sheer drapes, designer chandeliers and individually sourced furniture made up the set.

To showcase this to the world numerous cameras were brought in, from jibs to pedestal cameras, which enabled every angle to be covered at any time, and Beyonce to shine.

The Results

As usual with any megastar there are last minute changes made by the record label, management and local promoter; these were handled with the usual flair and flexibility that Fourth Wall Events are renowned for.