Circus & AWARD Awards

The Brief

The Communications Council engaged Fourth Wall Events to work with them as part of the creative team and managing the festival, to develop the three day experience that explores the latest developments in the world of commercial creativity while celebrating the marketing communications sector’s outstanding work.

Circus is a Festival of Commercial Creativity and includes a range of international speakers, ‘The Battle of Big Thinking’, masterclasses and culminates with AWARD Awards – the largest advertising award event in Australasia.

The Approach

In order to position this as reflective of the creative community Fourth Wall Events designed the festival to be completely fresh and have no parallels to a conference layout. This included an exhibition designed from steel mesh which fitted CarriageWorks perfectly, to round screens that contrasted beautifully to the black room...especially with long colour lighting tubes and plasmas to reflect the logo surrounding them.

The AWARD Awards include over 150 awards and brings together every type of advertising within the industry and is presented to the leading echelon of the industry. The opener, therefore, had to be stunning and so Fourth Wall Events design and directed an animation that was scaled and timed perfectly to a live dancer’s movements, resulting in a true four dimensional experience that broke the barrier between the screen and the audience.

The Results

The Award event has become a sell-out experience for eight hundred guests and the Festival is now one of the leading events in the Australasian advertising calendar. The Events and Sponsorship Manager from The Communications Council wrote ‘Congratulations and thank you for working with us to put on a world class event. Everyone is extremely happy. It will be hard to beat’.